Our story began more than 40 years ago when JoAnne Leuenberger opened her first store on the historic Square, downtown Monroe, Wis. In 2025, JoAnne retired and sold the store to Lisa Maurer Buol. With a creative spark and love for fashion, Lisa proudly continues what JoAnne started...adding her own special flair.

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With a keen eye for trends and a commitment to quality clothing, JoAnne's is a timeless store for women of all ages, sizes and style.

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From custom alterations to free gift-wrapping and personal shopping, JoAnne's Dress Shop's commitment to customer service is never compromised.