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Watercolor Flowers
women's dress shop storefront windows Christmas
Watercolor Flowers

Our story began more than 40 years ago when JoAnne Leuenberger opened her first store on the historic Square, downtown Monroe, Wis.

JoAnne's House of Veils and Gowns bridal shop became a fixture on the East Side of the Square. In 1999 JoAnne decided to follow her love of designer women's fashion and opened her namesake store.

For more than 20 years, JoAnne's Dress Shop has outfitted women for work, special occasions, and every day.


With a keen eye for trends and a commitment to quality clothing, JoAnne has created a timeless store for women of all ages, sizes and style.


Her knowledgable staff includes seamstress and JoAnne's sister, Jayne. Part-time associates are Ann, Cindy, Tammy, Nikki, Lisa, Linda, Mary, Marilyn, and Onalee.  

From custom alterations to free gift-wrapping and personal shopping, JoAnne's Dress Shop's commitment to customer service is never compromised.

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